SEO Marketing Manager

I am a highly motivated marketing pro who specializes in e-commerce marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-Per-Click advertising (PPC), email marketing and social media. Additionally, I have a solid traditional marketing background with experience in print advertising, promotions, copywriting and editing, and vendor management. I am seeking a full-time position in the Los Angeles area.

You can reach me through various social media sites including those below. However, the fastest way to reach me is via email or calling.

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resume
Education
Graduated 1993
Bachelor of Science in Business Administration - Marketing
Kansas State University

I majored in Business Administration with a "focus" on marketing and entrepreneurship.

Experience
2009 to present
SEO Marketing Manager (Consultant)
2010 Office Furniture - Greater Los Angeles Area

- Provide online marketing support to 2010 Office Furniture of Los Angeles & Orange County.
- Conducted SEO site analysis, and keyword research to improve effectiveness in natural search engines.
- Ongoing management of AdWords and Bing accounts for paid search providers.
- Provided daily ongoing support of social media efforts including management of Facebook Page, Google+ profile, Twitter account, Yelp Profile, LinkedIn Business Profile, YouTube Channel, Pinterest, and more.
- Created and oversaw the management of email marketing efforts.

4/2008 to 12/2010
Digital Project Manager
Kaiser Permanente - Greater Los Angeles Area

- Provided critical project management support for various web-focused projects.
- Maintained marketing communications calendar for 100+ sales brochures across 5 different online distribution channels.
- Created, managed and distributed catalog of electronic sales and support documents.
- Provided content and marketing support to various internal partners as well as external advertising agency.

6/2007 to 4/2008
Promotions Coordinator
Nestle USA - Greater Los Angeles Area

- Led development, art direction and printing of sales collateral materials, including 200+ sales related items for Nestlé Good Start and Carnation Instant Breakfast.
- Managed large inventory of promotional products, including sourcing and vendor management.
- Regularly managed a project workload of approximately 20 concurrent projects.
- Provided trade show support for over five national health care events.

2/2005 to 6/2007
Sr. Traffic Coordinator
Time Warner Cable - Greater Los Angeles Area

- Scheduled and audited $3.5 million in annual advertising sales revenue.

9/2003 to 2/2005
Marketing Coordinator
Teleflora - Greater Los Angeles Area

- Managed marketing communications calendar that included print and online advertising.
- Negotiated pricing and media placement with 15 national trade publications ($250,000 annual budget).

9/2002 to 9/2003
Broadcast Traffic Coordinator
Fox Sports Network - Greater Los Angeles Area

- Scheduled network television commercials.

10/1996 to 10/2001
Product Manager, Project Manager, Product Analyst
Sprint - Greater Kansas City Area

Product Manager (3/2001 to 10/2001)
- Provided marketing guidance for the planned launch of $61 million high-speed wireless product.
- Consulted with product development personnel during a beta test to refine customer installation experience.
- Served as liaison between marketing department and product development to develop training.

Project Manager III (2/1999 to 3/2001)
- Provided key support in the development of national marketing strategies for the launch of a $2 billion consumer high-speed data and voice product.
- Coordinated a national, cross-functional marketing research trial with $500,000 budget.
- Conferred with legal and regulatory staff to prepare for product launch.
- Developed pricing strategy for an inside wire maintenance plan resulting in an initial conversion rate of 41%.

Product Implementation Manager (1/1998 to 2/1999)
- Directed West Coast regional marketing activities for $12.9 million voice mail product.
- Developed and delivered product training to national sales and support representatives.

Product Analyst (10/1996 to 1/1998)
- Supported three product managers with sales reporting, training assistance, vendor management, and call center outreach for over 30 different consumer products.
- Managed $1 million in annual coop funds from vendors including Nortel.
- Created and directed a national sales incentive campaign resulting in a 26.7% increase in revenues for the period.

Skills
Email Marketing
Project Management
Marketing Communications
Marketing Strategy
Pay-Per-Click
Google Analytics
Search Engine Optimization (SEO)
Wordpress
Social Media
Cross-Functional Team Leadership
Competitive Analysis
contact
Contact info
  • Name: Douglas Loyd
  • Address: 646 Maltman Ave., #8, Los Angeles, CA 90026
  • E-mail: doug@dougloyd.com
  • Phone: (213) 479-2980

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